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So originally the purpose of this blog was purely educational and academic. Tasks were set under the authority of the University of the Sunshine Coast to fine tune my advertising skills. The first three posts sell a product, company or brand.

However, I begun to enjoy filling your screen with my waffling words and opinions, so the journey continues....


My first uneducated, opinionated whinge

As most of you are aware I, for the majority, don't like mainstream music. Basically it comes down to the fact that the mainstream music industry is a business. The marketablitiy of a musican is now as important as their talent. Recently Mat Devine, an American alternate musican, released a statement on the back of his lastest album that pretty much sums it up.

Since our last album, your ears have been bombarded with empty songs by empty artists that seem to keep getting more and more disposable.

A new band is born every minute. They're all fighting for the same objective: your attention and your money.


I'll be the first to admit I shuffle to the Party Rock Anthem and know a Justin Beiber lyric or two but thats not the point I'm making. Yes these artist have real raw talent, yes they can write a song and yes they usually do deserve their fame but the thing is the talent we hear is made on a computer overseen by a fat CEO. The songs they sing aren't written by them, underpaid writers make these songs to fit the current trends. And the majority of bands that burst into the top charts can lose their fame as fast as they got it if the record company decides to move on to the next trend.
In the old days musicans picked up by the big company's were given the resources and told to go make their own magic and we still hear these songs on the radio today. So what's changed? They're musicans, let them make their own music their own way!

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